POV adGrowthub, a UGC agency
A paid actor, a script and a Brooklyn deli we picked on the fly because it was too cold outside. It became one of Growthub’s top-performing paid ads and drove $500K in revenue.
Growthub, a UGC agency, needed a POV ad with a paid actor delivering their script. We planned to shoot outside, but it was too cold, so we picked a Brooklyn deli on the fly and filmed it there. One actor, one script, one location.
Your actor talks to the camera like they’ve been stopped for a street interview. Our filmer holds the camera and stays off screen, so the viewer feels like they’re the one asking. It has the trust of a street interview with the control of a scripted ad, which is why we use it when a product needs explaining.