We go out on the busiest streets in New York, stop people and turn their reactions into ads for TikTok, Instagram Reels, Meta and YouTube Shorts. Written, cast, shot and edited by one team.
POV ads from $490 a script. Organic series in packages of 5, 10 or 15 videos.
People stop for a stranger with a mic. The first second reads like content, not a pitch, so viewers give it a chance before they scroll.
Someone on the street reacting to your product is social proof a polished spot can’t fake. Viewers believe a stranger before they believe a brand.
Vertical, captioned and cut for TikTok, Reels and Meta, with an outro that brings your brand in at the right moment.
Not sure which? Read POV ads vs. street interviews, or see what street interview ads cost.
Our host stops real New Yorkers and asks your questions. No actors, and nothing they say is scripted. Each video is a mashup of three people: your questions, a follow-up on the problem your product solves, then an outro. The outro is either a soft plug, where our host brings up your brand face to face, or a hard plug, a walk-and-talk straight to camera. Sold in packages of 5, 10 or 15 videos. Book a call
When your product needs explaining, a paid actor delivers your script word for word, street interview style. Our filmer holds the camera and stays off screen, so the viewer feels like they’re the one asking. $490 for one script, $900 for two, $1,200 for three. Order online in two minutes
We talk through your product, your audience and what has worked for you before. For a POV ad you can skip the call and order online.
We draft the questions, follow-ups and outro. Or send us your own script.
Our team is out 5 days a week on the busiest corners we can find, with a windscreen on the mic for clean audio.
Edited, captioned vertical videos in about 7 days, ready to post or run as ads.
Apps and SaaS, fintech, DTC brands, beauty and fragrance, gaming, and health and fitness. Brands we’ve filmed for include TheRippleCo, Fiverr, Fanatee, Heist, Job Today and Xoom.
POV ads with a paid actor are $490 for one script, $900 for two and $1,200 for three. Organic street interview series come in packages of 5, 10 or 15 videos. Book a call and we’ll quote one for your brand.
In our organic videos, yes. Everyone is a real stranger we stopped on the street, and nothing they say is scripted. We only use paid actors for POV ads, where your script has to be delivered word for word, and we never mix actors and real strangers in the same shoot.
Our team is out shooting 5 days a week, and most projects are delivered in about 7 days.
On the busiest streets in New York, on purpose. Crowded backgrounds make the video feel real. In the deep winter we move shooting to Southern California so your batches keep coming.
Yes. They’re made for paid social on TikTok, Instagram, Facebook and YouTube. POV orders include a 12-month license for paid and organic use. For organic series, usage is set in your proposal.
We can write the questions, the follow-ups and the outro for you, or film the ones you send. Most brands let us write them, because we know which questions get people talking.