UGC street interviews with real New Yorkers.

Creator UGC is everywhere, and a lot of it looks the same. Street interviews keep the native feel and add something a creator can’t fake: real strangers reacting to your product on camera.

Filmed on the busiest streets in New York. Delivered in about 7 days.

REC00:00:00:00
New York, NYStreet

Street interviews vs. regular UGC

Creator UGC

One creator, a script and a bedroom background. It works until your audience has seen the same face in every ad.

Street interview UGC

New faces in every video, unscripted answers and real city backgrounds. Our host keeps the conversation on the problem your product solves.

Why it converts

Viewers trust a stranger on the street more than a paid creator. The format reads as content first, so people watch long enough to hear about your brand.

What you get

  • Edited mashups. Each video features three people: your questions, a follow-up on the pain point, then an outro that brings in your brand.
  • Raw interview batches. Raw footage cut into labeled clips for each interview, for brands with their own editors.
  • UGC ads. Scripted talking-head ads shot on greenscreen, when you need the classic UGC format too.
  • A weekly cadence. Fresh street interviews every week, so your ad account never runs out of new creative.

Proof it works

12M+views from Ripple’s first batch
100Morganic views in 12 months for a clothing brand
9K → 26Kfollowers for a software company

Lip also does an amazing job for us. Always understands the brief with fantastic storytelling, attention to detail and a strong understanding of the product.

therippleco, 3-week project

Read the case studies

How it works

  1. Book a call

    Tell us about your product, your audience and the ads that have worked so far.

  2. We write the questions

    We draft the questions, follow-ups and outro for your approval.

  3. We hit the street

    Our host and filmer go out 5 days a week, on the most crowded corners we can find.

  4. You get your videos

    Finished vertical videos, or raw clips, in about 7 days.

UGC street interviews: common questions

What is a UGC street interview?

It’s a street interview made to run like UGC. Instead of one creator talking to a ring light, our host stops real people in New York, asks about your product or the problem it solves, and we cut their answers into native-looking vertical videos for TikTok, Reels and Meta.

Do you use actors?

Not in our organic street interviews. Everyone is a real stranger and nothing they say is scripted. We use paid actors only for POV ads, and we never mix actors and real strangers in one shoot.

Can I get the raw footage?

Yes. We can deliver raw interview batches, cut into labeled clips for each interview, so your own editors can build ads from them. Ask about it on your call.

How many people do you interview?

Each finished video features three people. We can interview up to about 120 strangers a week, and our biggest client gets 20 street interviews a week across four topics.

How much do UGC street interviews cost?

Organic street interviews are sold in packages of 5, 10 or 15 videos. Book a call and we’ll quote one for your brand. Scripted POV ads with a paid actor start at $490.

Ready for UGC that doesn’t look like everyone else’s?