Case studyRipple, a DTC brand
Ripple had never run the street interview format. We scripted, cast, shot and edited their first batch on the streets of New York. Every video we delivered performed, and the front-runners crossed into the millions almost immediately.
Six videos: three skits, two mashups and a Walmart collab. Three of them passed 3M views on TikTok, and the Mega Mashup, pinned to Ripple’s profile, drove roughly $100K in sales.
Pinned to their profile. Drove roughly $100K in sales.
Watch on TikTok3.2MviewsThe first video they posted. An instant breakout.
Watch on TikTok3.6MviewsSecond in the series. Held the momentum into the millions.
Watch on TikTok3.5MviewsThird in the series. Another seven-figure view count.
Watch on TikTok1.6MviewsTook the format into a major retail moment.
Watch on TikTok500KviewsThe early montage stacking the first three skits.
Watch on TikTok350KviewsThe format doesn’t need a huge following to work. It needs the right people, the right hook and a real reaction.
Lip also does an amazing job for us. Always understands the brief with fantastic storytelling, attention to detail and a strong understanding of the product. Highly impressed and looking forward to working with Lip again!
Ripple has kept working with us since that first batch. View counts are from TikTok at the time of the case study.