Both look like a street interview. One is your script delivered by a paid actor. The other is real New Yorkers reacting to your product, unscripted. Here’s when each one wins.
A paid actor talks to the camera like they’ve been stopped on the street. Our filmer holds the camera and stays off screen, so the viewer feels like they’re the one asking.
Our host stops real people in New York and asks your questions. Nothing they say is scripted. Each video is a mashup of three people, a follow-up on the problem you solve, then an outro.
POV adGrowthub, a UGC agency
A paid actor, a script and a Brooklyn deli we picked on the fly because it was too cold outside.
No. We never mix paid actors and real strangers in the same shoot. Organic videos are 100% real people. POV ads are 100% your actor and your script. You can run both formats side by side.
It depends on the product. If people need it explained, a POV ad lets you control every word. If people just need to see others react to it, organic interviews give you social proof a script can’t.
POV ads. You can order online in about two minutes with no call. Organic series start with a short call so we can plan the questions.
Both are delivered in about 7 days.
See how much street interview ads cost, or book a call and we’ll tell you which one fits.